Our bums are under attack! Over the past month, it has been nearly impossible to avoid some level of exposure to Kimberly-Clark’s most recent product launch – Cottonelle Flushable Cleansing Cloths. Backed by a massive advertising budget, the online and Twitter campaign #LetsTalkBums blitz has been everywhere. However, are flushable wipes really the best practice for your backside? Our research says NO.
Cottonelle isn’t breaking any new ground with this concept of using water to clean your nether regions. Brondell’s been talking up the benefits of water in the bathroom for over 10 years. And now everyone from Charmin to Pampers is starting to understand what Brondell has known all along – wash, don’t wipe. Water is certainly more hygienic and sanitary than toilet paper, but wipes really aren’t that different from regular toilet paper as they still spread bacteria.
Cottonelle doesn’t want the cleansing cloths to cannibalize toilet paper sales, so they re-created the bathroom process with their profits solely in mind; encouraging users to first use toilet paper, then their wipes, and finish up with more toilet paper. It’s completely wasteful and expensive. Take a family of 4, their annual toilet paper expenses alone add up to almost $350. This number is actually increasing steadily as many manufacturers have been reducing the number of sheets per roll, causing consumers to purchase even more packages of toilet paper every year. Then when you incorporate the cost of the wipes, their total annual spend balloons 63% to over $550 (tax not included)! Cottonelle’s advertising and messaging conveniently leaves out the excessive drain on your wallet padding their bottom line.
Switching to a bidet toilet seat will put money back in your pocket and improve your overall health. Brondell’s bestselling bidet toilet seat, the Swash 1000, costs only $599 and is life cycle tested for 7 years. Over that same period, you would spend almost $4,000 or 566% more with the Cottonelle system! It’s clear the bidet toilet seat is the more economical bathroom option.
But that’s not all! In addition to the significant cost savings you’d realize with a bidet toilet seat, there are ample health benefits that toilet paper and wipes just simply cannot provide. Did you know that 80% of all infectious diseases are passed via human interaction and contact? You wouldn’t normally think of soda fountains, ATM’s, public telephones, and even shopping carts, as being ripe for fecal matter but new studies are demonstrating otherwise. The hands-free bidet toilet seat helps keep
s germs from spreading, which significantly reduces the risk of infection. Wiping with toilet paper can be rough on sensitive areas, but the bidet toilet seat’s gentle and soothing wash eliminates the irritation and chaffing that can arise. This is especially advantageous for women who have recently given birth or anyone suffering from hemorrhoids. The bidet toilet seat is also great for children who can have trouble getting clean, or even the elderly who may suffer from reduced mobility. From an environmental perspective, bidet toilet seats can reduce toilet paper by approximately 75%, which in turn reduces the consumption of natural resources for toilet paper production.
Brondell’s line of bidet toilet seats provides a range for anyone looking to make a change. For those completely new to the refreshing bidet experience, the FreshSpa Easy Bidet Attachment is a great starter model. If you’re still not quite ready to upgrade to the entire seat, another great entry model is the CleanSpa Luxury Hand Held Bidet, which is a sprayer attachment. And for those ready for all the bells and whistles, the Swash1000 Bidet Toilet Seat delivers a luxurious at-home spa experience with its heated seat, warm air dryer, adjustable stainless steel nozzles, and much more. So wash, don’t wipe; and make an investment in your well-being.
Follow the #WashDontWipe movement on Facebook and Twitter